White-label telemedicine for self-pay: how to choose the right platform
White-label telemedicine is software that lets you run a telemedicine offering under your own brand without developing the technology yourself. Patients see your brand, your domain and your communication. The platform behind it is provided by a software vendor. This guide explains how it works, who is responsible for what, and which questions to ask every vendor.
What is white-label telemedicine?
With white-label telemedicine, you use a ready-made platform and put your brand on it. You decide what you offer and how it looks. The software vendor runs the technology: questionnaire, doctor access, chat, video, prescription management and transmission to the pharmacy. This matters most for self-pay offerings, because patients buy directly from you and the entire flow, from the first click to the pharmacy, should happen under your brand.
What "white label" means in practice: brand, domain, communication
"White label" means the software does not appear under its own name. Three things are part of it:
- Brand: colors, logo and the design of the questionnaire and patient views match your brand.
- Domain: the offering runs on your domain, not the vendor's.
- Communication: emails and notifications to patients are sent in your name.
Ask every vendor whether all three are covered or only some.
Who is responsible for what: operator, doctors, pharmacy, software
A telemedicine offering involves several parties with separate roles:
- Operator (you): you are responsible for your offering, your brand and your obligations as a provider, for example on data protection towards your patients. The medical content of your questionnaires is also your responsibility or that of your medical team.
- Doctors: they review the patient's answers and make the medical decision, including whether a private prescription is created.
- Pharmacy: it handles order and shipping. With RxScale, the patient chooses the pharmacy.
- Software vendor: it provides and runs the technical infrastructure.
With RxScale this split is clear: the medical decision rests solely with the treating doctor. RxScale provides the technical infrastructure.
How a typical self-pay offering works
Most self-pay offerings follow a similar flow. This is how it works with RxScale:
- Online questionnaire: the patient completes a medical questionnaire. Alternatively, a video consultation or an in-person appointment is possible.
- Medical review: a doctor reviews the answers, based on the questionnaire alone where medically appropriate.
- Follow-up questions: if needed, the doctor asks follow-up questions via chat or video.
- Private prescription or decline: if medically appropriate, a private prescription can be created. Otherwise the doctor declines.
- Pharmacy: the pharmacy chosen by the patient handles order and shipping.
If a shop is connected, the purchase is part of the flow. With Shopify and the RxScale-hosted storefront, only paid orders reach the doctor: the selection lands in the cart, and the medical review follows after payment. If the doctor declines, there is no automatic refund; refunds are handled by the operator.
Who is white-label telemedicine for?
Brands and shops: you already sell online and want to add an offering with medical review without building your own platform. The integration with your shop is key.
Clinics and practices: you have your own medical team and want to run your offering digitally under your own brand. It matters that you can connect your doctors and map your processes.
Pharmacies: you dispense private prescriptions and want to manage orders, inventory and shipping in one place. You can use the RxScale Pharmacy Tool without running your own telemedicine offering.
Telemedicine providers: you already run an offering and want to simplify workflows or add individual modules.
Checklist: 10 questions to ask every vendor
These questions help you compare vendors. The right-hand column shows how RxScale answers them.
| # | Question for the vendor | How RxScale answers it |
|---|---|---|
| 1 | Do I need my own doctors, and can I connect my own medical team? | RxScale can work with licensed doctors. Your own doctors and your own processes can be mapped. |
| 2 | Who chooses the pharmacy? | The patient can always choose the pharmacy. Pharmacies can manage orders with the RxScale Pharmacy Tool. |
| 3 | How is my shop connected, and is there an API? | RxScale works with all shop systems. For your own integrations there are the management API and webhooks, documented at https://docs.rxscale.com/. |
| 4 | How is data protection handled, and where is it hosted? | Data processing agreement (DPA), hosted in Frankfurt. |
| 5 | What is the pricing model? | One-time setup fee of €2,500 net, then per enquiry, meaning per submitted questionnaire. Details: https://www.rxscale.com/pricing |
| 6 | How long does it take to launch? | Live in 14 days once all content is in place. |
| 7 | How do patients pay? | Patients pay through your shop or the RxScale-hosted storefront. |
| 8 | What is the contract term? | Minimum term and cancellation as per your quote. We go through the details on a call: https://calendly.com/rxscale/30min |
| 9 | Can I design the questionnaire myself? | Yes. You can customize your questionnaires yourself in the Admin Tool; your account manager supports you at launch. |
| 10 | Are video, chat or in-person appointments available besides the questionnaire? | Yes. As an alternative to the questionnaire, a video consultation or an in-person appointment is possible. The doctor asks follow-up questions via chat or video. |
Legal framework in Germany
Have your offering reviewed by a lawyer.
Build your own or use a platform?
Building your own telemedicine platform means developing and maintaining questionnaire, doctor access, prescription management, pharmacy connection, data protection and operations yourself. With a white-label platform, you use these building blocks ready-made and focus on your offering. Our comparison shows when each approach makes sense.
→ Build or buy a telemedicine platform?
Frequently asked questions about white-label telemedicine
What is white-label telemedicine?
White-label telemedicine is software that lets you run a telemedicine offering under your own brand without developing the technology yourself. Appearance, domain and patient communication run under your name. The vendor provides questionnaire, doctor access, chat, video, prescription management and transmission to the pharmacy.
Do I need my own doctors?
Not necessarily. RxScale can work with licensed doctors. If you have your own medical team, you connect your doctors directly, and your own processes can be mapped. In every case, the medical decision rests solely with the treating doctor.
Can I run a self-pay offering with private prescriptions under my brand?
Yes, that is what RxScale is built for. The patient completes a questionnaire or uses video or an in-person appointment. A doctor reviews the answers, based on the questionnaire alone where medically appropriate. If medically appropriate, a private prescription can be created. The entire flow runs under your brand.
How much does a white-label telemedicine platform cost?
With RxScale, there is a one-time setup fee of €2,500 net. After that you pay per enquiry, meaning per submitted questionnaire: €2.49 in Starter, €1.33 in Advanced and €0.75 in Premium. The Custom Option is tailored individually. Details: https://www.rxscale.com/pricing
How long does it take to launch?
With RxScale you are live in 14 days once all content is in place. RxScale engineers set up the platform together with you: appearance, domain and patient communication are adapted to your brand, and the platform is connected to your shop.
Who chooses the pharmacy?
The patient can always choose the pharmacy. The pharmacy chosen by the patient handles order and shipping. Pharmacies can manage these orders with the RxScale Pharmacy Tool, even without running their own telemedicine offering.